Sølv Floral Collective Product Design
B2B flowers with a conscience
PROBLEM TO SOLVE
Flower delivery websites are impersonal, cluttered, and confusing, and don’t offer great value. It's also estimated that about 20% to 30% of flowers in the global floral industry end up as waste, and beyond the stems themselves, floral delivery businesses produce a lot of single-use waste.
Climate change is a top concern for modern consumers and businesses alike. However, going green" can feel overwhelming and costly. How might a surplus floral delivery service go beyond simply supplying flowers to become a partner in other businesses’ sustainability goals?
Source: 2023 Deloitte Survey on the Sustainable Consumer
SOLUTION
Sølv Floral Collective imagines a B2B service that
- simplifies the purchasing experience through a white-glove subscription model
- goes beyond green-washing with a genuine take-back program for sustainability-minded businesses
To bring the brand to life, I developed a full brand system, a responsive web presence, and email marketing concepts, each designed to communicate Sølv's value proposition clearly and explore how brands can build meaningful, sustainable programming.