Sølv Floral Collective Product Design
B2B flowers with a conscience
PROBLEM TO SOLVE
How might a surplus floral delivery service go beyond simply supplying flowers to partnering in other businesses’ sustainability goals?
Flower delivery websites are impersonal and cluttered, creating the paradox of choice for consumers. It's also estimated that about 20% to 30% of flowers in the global floral industry end up as waste, and beyond the stems themselves, floral delivery businesses produce a high volume of single-use waste.
Finally, while climate change is a top concern for modern consumers and businesses alike, “going green" can feel overwhelming and costly.
Source: 2023 Deloitte Survey on the Sustainable Consumer
SOLUTION
Sølv Floral Collective imagines a B2B service that
- streamlines the purchasing experience through digital products that speak directly to targeted user needs
- goes beyond green-washing with a genuine take-back program for sustainability-minded businesses
To bring the brand to life, I developed a full brand system, a responsive web presence, an intentional customer experience, and email marketing concepts, each designed to communicate Sølv's value proposition clearly and explore how brands can build meaningful, sustainable programming.