Design + Direction.                      Design + Direction.                        Design + Direction.                       Design + Direction.                        Design + Direction.                         Design + Direction.                     Design + Direction.                       
 

Quili Sustainable Dental Care

Dental cleaner for the next generation

Packaging     Branding     Advertising
Rendering generated using Krea’s Wan 2.1  AI model.


PROBLEM TO SOLVE

Millennials and Gen Z are redefining consumer expectations, with over 60% willing to pay more for climate-conscious products (Deloitte, 2024). Yet most dental care brands have failed to evolve. Their packaging remains wasteful, and their messaging is out of touch with the values, aesthetics, and environmental priorities of today’s consumers.


A bubble bath for your dental gear.        A bubble bath for your dental gear.        A bubble bath for your dental gear.        


SOLUTION
This project reimagines what a dental cleaner can look and feel like: 

  • circular by design
  • emotionally engaging
  • full of personality

From zero-waste packaging with compostable refills to playful, purpose-led branding, this concept positions Quili as the future of dental care for a climate-conscious generation.
RESULTS

This project was recognized twice at the American Advertising Federation’s 2025 Seattle ADDY Awards, which honors the top ideas and creative executions in advertising.

This recognition highlights the strength of a strategy that combined sustainable packaging with a bold, Gen Z–oriented visual language—resulting in a brand experience that feels both joyful and climate-conscious.



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Jenny Katz© 2025