Timeframe: May-Nov 2016
My roles: design
Tools: InDesign, Illustrator
I developed a scalable visual system that contributed to Sound Transit’s winning ballot measure, expanding light rail across the region. I illustrated a campaign hero image aligned to brand guidelines, adapting assets across display ads, social platforms, and a printed mailer distributed to 1.5 million households. This engagement allowed Sound Transit to gather 11,200 responses to an online survey and contributed to the successful passage of a transit ballot measure.