Design + Direction.                      Design + Direction.                        Design + Direction.                       Design + Direction.                        Design + Direction.                         Design + Direction.                     Design + Direction.                       
 

SOLUTION
    In this animation-focused project, I’ve crafted an AB test, making a series of two videos, comparing a traditional motion graphic workflow, utilizing vector imagery and After Effects, with a workflow using an AI video generator. 

    Video 1: A Designer’s Role (animated with AI)
    Video 2: The Waste We Make (animated with After Effects)

    Both videos in the series focus on sustainability and design, where one argues designers' unique role in solving the climate crisis, the other asks the viewer to consider how convenience culture has contributed to over-consumption. 



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    Jenny Katz© 2025