SOLUTION
EnviroIssues’ original identity, rooted in conservative, technical aesthetics, no longer reflected the organization’s evolving, human-centered mission. The updated identity is anchored by the EnviroIssues Quilt: a modular, geometric logo built from the letterforms in the company name. It is supported by a simplified “EI” alternate mark, for smaller applications.
The refreshed brand:
- evokes a soft structure, symbolizing the human work EnviroIssues does within the built environment
- dualy draws on legacy and future-facing themes:
curiosity, creativity, and innovation
- echoes common elements throughout its flexible design system
-
employs a vibrant and
unexpected palette
-
diverges from typical government identities
Note: The brand system presented here reflects the final direction developed under my leadership. After my departure, the internal team made slight refinements to the color palette as part of the rollout process. See the live brand here.