PROBLEM TO SOLVE
AI models like ChatGPT, MidJourney, and Runway have rapidly become mainstay tools for many creatives. Like any new technology, there are early adopters, cynics, and full-on resisters. I’ve had moments where I’ve identified as all three. As I prepared to re-enter the creative job market, beyond learning how to architect effective prompts, I needed to develop a perspective on how and when I’d use AI as a creative partner.
I was especially curious how an AI-led creative execution would compare to a more traditional process, regarding hours of labor and how creatively challenged I’d feel.