PROBLEM TO SOLVE
EnviroIssues is a women-owned firm in Seattle and has made its name within historically male-dominated industries: engineering, transportation, and urban planning. Originally, the firm established its credibility with a conservative, technical identity in the early 1990s. But as the world evolved, that identity no longer reflected the EnviroIssues of today.
For two years, as Creative Director, I led company leadership and the creative team through a rebrand that strove to honor the company’s legacy while boldly championing its community engagement expertise and human-centered values.
EnviroIssues is a women-owned firm in Seattle and has made its name within historically male-dominated industries: engineering, transportation, and urban planning. Originally, the firm established its credibility with a conservative, technical identity in the early 1990s. But as the world evolved, that identity no longer reflected the EnviroIssues of today.
For two years, as Creative Director, I led company leadership and the creative team through a rebrand that strove to honor the company’s legacy while boldly championing its community engagement expertise and human-centered values.