Timeframe: Mar-Jun 2021
My roles: creative direction, creative brief facilitation, team management
Tools: Illustrator, InDesign
I led a team of two designers through a multi-language awareness campaign for the department of Public Health. I guided public health officials through a creative brief, honing insights gathered in parent and caregiver focus groups into a multi-cultural, integrated campaign including campaign name and core visuals. Expanding this creative across print posters, social media graphics, display ads, and postcards, the campaign aims to instruct caregivers of students engaged in remote learning how to safely store and dispose of their substances, while also guiding conversations between caregivers’ and youth on substance safety. The campaign was shared with 106 schools in the Seattle Public School District.