Timeframe: 10 weeks, Sep - Nov 2025
My roles: design, art direction
Tools: Figma, Illustrator, Frame.io
I led visual storytelling and character design for this five-part informational series from MoneyLion, created for Gen-Z/Zillennial audiences, and broadcast on MoneyLion’s YouTube channel, which has nearly 300k subscribers. Leveraging an internet-native, meme-forward visual language, I helped explain foundational financial literacy topics in an accessible, low-stress way. I presented storyboards with rationale to MoneyLion’s Head of Brand and Content Marketing. The series has over 200K views.