Timeframe: 3 weeks, Dec 2025
My roles: art direction, design
Tools: Figma, Illustrator, Frame.io
I art-directed visual storytelling for a product launch video shown at re:Invent, AWS's annual conference. The video features Amazon SageMaker AI, a platform that enables businesses to build, train, and deploy machine learning and generative AI applications at scale. I translated technical concepts into clear, engaging motion-ready design systems. I owned the development of visual assets for animation, ensuring alignment with AWS brand standards. I collaborated cross-functionally, presenting concepts to product managers and engineers.