Timeframe: 3 weeks, Nov 2025
My roles: art direction, design
Tools: Figma, Illustrator, Frame.io
I art-directed visual storytelling frameworks for a customer service software product launch. I translated complex topics into compelling motion design concepts and directed a junior designer through storyboard build-out and iteration. I owned stock media selection, ensuring each video aligned with AWS brand standards. I presented storyboards to the Sr. Creative Program Manager for Global Marketing at AWS, earning client trust through clear rationale and thoughtful collaboration.