Timeframe: Feb-Jun 2022
My roles: creative direction, design
Tools: InDesign, Illustrator
I lead visual identity from concept to completion for Milwaukie Urban Forest Plan outreach program, designed to inform residents of updates to their city tree code. Leading a creative brief with city staff and a community group of arborists, I presented two initial visual concepts and compiled campaign slogans before settling on an aesthetic that balanced vintage, earthy design sensibilities with the city’s existing brand guidelines. I then created a comprehensive suite of design templates ensuring visual consistency and city brand integration.